PnB Rock, the Philadelphia rapper best known for his 2016 hit “Selfish,” was fatally shot during a robbery at the Roscoe’s Chicken & Waffles restaurant in South Los Angeles on Monday afternoon, law enforcement sources told The Times.
Los Angles police Capt. Kelly Muniz said a shooting took place at 1:15 p.m. at the famous eatery on Main Street and Manchester Avenue. She would not identify the victim.
Rock, 30, whose real name is Rakim Allen, had been at the restaurant with his girlfriend, who’d posted a location-tagged photo in a since-deleted Instagram post.
Muniz said a suspect brandished a firearm inside the restaurant and demanded items from the victim. Sources told The Times that Rock was targeted for his jewelry.
“He shot the victim and ran out the side door to a getaway car and then fled the parking lot,” she said.
Muniz said the victim was transported to a hospital and pronounced dead at 1:59 p.m.
According to a law enforcement source, LAPD investigators are examining security video from inside the restaurant to identify the shooter. They also are checking surrounding businesses to see whether security systems captured any images of the suspect leaving on foot or in a vehicle.
Rock was born Dec. 9, 1991, in Philadelphia. He told Paper Magazine he was inspired to make music at age 19 after hearing Drake’s decade-defining album “Take Care.”
Rock’s ability to blend melodies with his rapping made him a natural fit for hip-hop’s next evolution.
He gained national prominence with the 2015 single “Fleek,” turning the viral Vine video into an anthem for women doing up their appearance across the country. He went on to collaborate with a bevy of artists, including Ed Sheeran and Chance the Rapper on “Cross Me.”
One of his biggest moments came alongside Atlanta rapper YFN Lucci, when the two joined forces in 2016 for the victorious anthem “Everyday We Lit.” The song peaked at No. 33 on the Billboard Hot 100, the highest-charting song for either artist.
“It’s like, what do you label yourself, when you still infuse rap into your s—?” he told Paper Magazine in 2017. “People can’t say I’m a rapper, but I don’t feel like I’m a singer either. I’m not hitting super high notes and going crazy. I can’t give you Chris Brown singing. I just got good melodies.”
“Selfish” peaked at No. 51 on the Billboard Hot 100. Rock released his latest song, “Luv Me Again,” on Sept. 2.