The cost of preparing Nigeria’s most iconic dish, jollof rice, surged by nearly 20% in the first quarter of 2026, as a flare-up in Middle Eastern hostilities sent shockwaves through West African food markets and transport corridors.
According to the latest SBM Jollof Index, the national average cost to feed a family of five rose to ₦30,435 in March, representing a 19.4% jump from October 2025.
The spike reflects a major rise in food costs that now consume more than 40% of the national minimum wage, a milestone the report describes as the “most honest ledger of policy failure and household resilience”.
The Hormuz Effect
The primary catalyst for this inflationary burst was the outbreak of conflict in the Middle East on Feb. 28, 2026. Following strikes on Iran, Brent crude prices catapulted from the low-$70s to nearly $120 per barrel within a month. For Nigeria—a major crude exporter that remains structurally dependent on imported refined fuels—the impact was instantaneous.
Retail petrol prices in Lagos nearly doubled to ₦1,325 per liter, while Abuja stations posted ₦1,367. Diesel, the critical fuel for the nation’s logistics backbone, surged past ₦1,500 per liter. The pass-through effect on food was brutal: the cost of moving a tonne of grain from the northern hub of Kano to Lagos jumped 56%, rising from ₦45,000 to ₦70,000 in just 30 days.
Regional Jollof Divergence
While the national average tells a story of broad inflation, regional data reveals pockets of acute crisis:
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Abuja: Wuse II remains Nigeria’s most expensive market, where a single pot hit ₦36,750—a 14.7% increase in March alone. As a city that produces virtually no food and relies on insecure road corridors, the FCT is uniquely vulnerable to transport hikes.
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Lagos: The nation’s commercial capital saw the sharpest monthly acceleration, with prices in Trade Fair and Balogun markets spiking 23.1% in March as the fuel shock hit the import gateway.
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Port Harcourt: The South-South port city recorded a staggering 55.1% six-month increase, matching northern Bauchi as the joint third-most expensive market at ₦31,650.
In contrast, the Southeast (Awka and Onitsha) recorded a marginal 2% decline in March to ₦24,250, though prices there remain 16% higher than six months ago.
The “Pain Threshold” and Market Exhaustion
Perhaps the most concerning finding for policymakers is the “flatlining” of prices in markets like Kano. This stability is not a sign of recovery but of exhaustion. SBM researchers noted that prices in the North-West rose just 0.7% in March because consumers have hit a “pain threshold” where they can no longer absorb increases.
Traders report a collapse in discretionary spending; a cosmetics seller in Kano noted that customers are abandoning beauty products entirely just to afford basic calories.
Ghana Contrast
A dollar-denominated comparison between Nigeria and its neighbor, Ghana, highlights two distinct crisis profiles. Using Q1 2023 as a base (100), Nigeria’s index hit an all-time high of 151.3 in March 2026, meaning the real cost of food has risen by more than half in three years.
Ghana’s index, while volatile, retreated to 98.3, dipping below its 2023 baseline. While the Cedi faced pressure as Brent topped $110, Ghana has avoided the “destructive spiral” of currency collapse, insecurity, and transport costs that continues to harden food inflation in Nigeria.
Survival Math
The report paints a grim picture of household coping mechanisms. To stay afloat, Nigerian families are abandoning meat for smoked fish or crayfish and switching from expensive cooking gas to charcoal.
“Meat is now a luxury,” one Lagos housewife told researchers. “We now eat when we are hungry. There is no ‘can I have more’.”
For investors and analysts, the SBM Jollof Index suggests that Nigeria’s core inflation, which quickened to 16.21% in March, is increasingly driven by structural fractures—including a lack of strategic fuel reserves and a road network that acts as a “tax on every grain of rice”.
Without urgent infrastructure intervention to decouple food logistics from diesel volatility, the “quiet plea” for an affordable pot of jollof will remain unanswered.



