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Tuesday, March 21, 2023

Nike says not pulling out of Chelsea kits deal amid UK ban on Abramovich

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Nike, an American kits manufacturing company, says it will not terminate its current deal with Chelsea football club and remain committed to the contract.

Chelsea signed a 15-year kit deal with Nike in 2016, worth an estimated £60 million a season. Nike does not comment on the figures involved.

Read Also: Could this be the end for Abramovich’s Chelsea Football Club?

There had been concerns over a deepening financial black hole at Chelsea if Nike dropped the club, as the deal is worth around £900 million over 15 years.

Nike produces Chelsea’s match kits, training gear and replica kits which are sold to fans.

Following the UK government’s announcement of sanctions on Russian businessmen, including Chelsea owner Roman Abramovich, the Chelsea Online Megastore is offline; the physical megastore has been closed.

Due to the latest government announcement, the Chelsea Megastore Official Online Store shall be offline until further notice.

The appearance of the site, just a blank screen with the message displayed, suggests that it was taken down very hastily.

Earlier, Chelsea’s main shirt sponsor, Three, have suspended their deal with Chelsea, so other commercial partners could do the same.

Taking the site offline prevents merchandise with sponsor logos from being sold to supporters, with the other logo prominently visible on Chelsea’s gear being that of Nike.

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