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Monday, March 27, 2023

Spotify Set to Announce €300m Shirt Deal with Barcelona

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Barcelona and streaming platform Spotify are in the final stages of signing a sponsorship agreement worth over €300m for the coming seasons.

The potential agreement has been rumoured in the last few months and board members of Spotify were hosted by Barcelona in early February when Barcelona defeated Atletico Madrid 4-2 at Camp Nou.

Read Also: Barcelona seal bumper £240m sponsorship deal with streaming platform Spotify

The Camp Nou stadium is one of the key sticking points in the agreement. Although it is agreed that Spotify will replace Rakuten and Stanley as the primary kit sponsor on both the training kits and the main strip, the two parties are still working out whether Spotify will appear before or after Camp Nou in the deal for the naming rights of the stadium.

The deal will last four years and reliable sources within Barcelona maintain that the deal could be announced within the coming weeks.

Barcelona President Joan Laporta will be keen to maximise any income as he looks to rebuild the squad this summer.

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