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Saturday, February 4, 2023

Apple Set to Bid for English Premier League Streaming Rights – Daily Mail

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The British newspaper Daily Mail reports that Apple is gearing up to bid on a package of English Premier League football soccer streaming rights that is soon coming up for renewal.

Apple has already shown significant interest in the soccer arena.

For starters, Apple TV+‘s most popular series, Ted Lasso, is based around the beautiful game. Just yesterday, Apple TV+ premiered a docuseries on the ill-fated European Super League. And in the US, Apple struck a landmark deal with Major League Soccer.

This February, all MLS games (with no blackouts or restrictions) are exclusively available to stream inside the Apple TV app, with a new service called MLS Season Pass (priced at $14.99 per month or $99 per season).

MLS Season Pass is discounted for TV+ subscribers, and a selection of games will be available for free.

That deal will cost Apple approximately $250 million per annum. Any English Premier League bid for domestic UK rights will represent a significantly larger investment — valued in the billions — as football is the premier sport of the UK.

In particular, the Daily Mail newspaper notes that the current three year deal with Sky Sports and BT Sport expires in 2025. The league will tender offers beginning later this year, and Apple is said to be stepping up to the plate.

The Premier League packaging terms are currently arranged such that no single broadcaster can capture rights to all games.

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