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Avanti Communications has announced a significant strategic repositioning from an operator of satellites in geostationary orbit to a global multi-orbit provider of fully integrated connectivity services and solutions.
As a result of greater convergence between terrestrial and non-terrestrial connectivity, the satellite industry has grown rapidly over the past few years.
While this has given customers more choice and flexibility, it has also driven complexity. The new strategy will help Avanti better respond to the diverse needs of its customer base, while continuing to deliver high-performance solutions on a global scale.
Avanti’s customer-centric approach is built on a “customer pull” vs. “technology push” model, boosting choice, value and the provision of tailored solutions for customers with even the most challenging of requirements.
Avanti’s customers span a range of industries, including defence, aero and maritime, rural communities and schools, satellite operators, governments and enterprise.
Elaborating on new strategy, Toby Robinson, Chief of Strategy and Business Development at Avanti, said: “The needs of our customers are evolving, and we need to be led by this. It is our job to provide the expertise and experience to create and build a custom solution, considering LEO, MEO and GEO. Unlike other providers, we start with the customer first, rather than the technology, which will continue to give us a competitive edge in this rapidly growing and fast-moving industry.”
Avanti is in talks with a leading low-earth orbit (LEO) operator to procure capacity and will also be investing heavily in its managed services capabilities.
Kyle Whitehill, CEO of Avanti, said: “The space industry is no longer separate to telecoms. Demand for capacity is becoming increasingly competitive and, as we see elsewhere in the telecoms industry, value will inexorably move down the chain from raw connectivity to services and solutions. Rather than investing in new satellites and building and extending our coverage and capacity, we are prioritising strategic partnerships and our service offering so that we can remain agile and responsive to industry trends and the needs of customers – all while maintaining our high performance, reliability and quality of service.”
To coincide with this announcement, Kyle Whitehill, will be speaking at AfricaCom on Tuesday 14th November at 11.55am, where he will discuss the impact of this major milestone.
Headquartered in London, Avanti operates across seven offices in the UK, South Africa, Kenya, Nigeria, Turkey and Cyprus.
About Avanti
Avanti Communications is a global multi-orbit provider of fully integrated connectivity services and solutions.
Founded in 2002, with a mission to help the world become better connected, Avanti leverages satellite technology to create custom solutions that protect communities and unlock opportunities for individuals, communities, businesses, and governments all over the world.
As a global business, Avanti is able to deliver reliable, high-performance solutions worldwide, even in the most challenging of locations.
It uses its scale and expertise to connect those in hard-to-reach rural areas, improving access to education and helping to create a safe environment for people to live and work. Avanti is the leading Ka-band high-throughput satellite capacity partner to the communications industry in Europe, the Middle East and Africa.
For more information, please visit avanti.space.
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