Walt Disney Co.s’ The Marvels generated $47 million in US and Canadian theater ticket sales this weekend, the lowest opening ever for the company’s famous superhero franchise.
The receipts compare with Boxoffice Pro’s estimate of $35 million to $49 million and the studio’s own forecast of around $60 million. Globally, the film brought in $110.3 million.
The Marvels stars Brie Larson, reprising her role as Captain Marvel, who battles against the villain Dar-Benn, played by Zawe Ashton.
Reviews weren’t strong (62% fresh on Rotten Tomatoes) and neither was audience reaction. “The Marvels” is only the third MCU release to receive a “B” CinemaScore from moviegoers, following “Eternals” and “Ant-Man and the Wasp: Quantamania.”
With movie screens and streaming platforms increasingly crowded with superhero films and series, some analysts have detected a new fatigue setting in for audiences. Disney chief executive Bob Iger himself has spoken about possible oversaturation for Marvel.
“Over the last three and a half years, the growth of the genre has stopped,” Gross wrote in a newsletter Sunday.
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