‘The Marvels’ Opens at Box Office Low of $47 Million For MCU

Walt Disney Co.s’ The Marvels generated $47 million in US and Canadian theater ticket sales this weekend, the lowest opening ever for the company’s famous superhero franchise.

The receipts compare with Boxoffice Pro’s estimate of $35 million to $49 million and the studio’s own forecast of around $60 million. Globally, the film brought in $110.3 million.

The Marvels stars Brie Larson, reprising her role as Captain Marvel, who battles against the villain Dar-Benn, played by Zawe Ashton.

Reviews weren’t strong (62% fresh on Rotten Tomatoes) and neither was audience reaction. “The Marvels” is only the third MCU release to receive a “B” CinemaScore from moviegoers, following “Eternals” and “Ant-Man and the Wasp: Quantamania.”

With movie screens and streaming platforms increasingly crowded with superhero films and series, some analysts have detected a new fatigue setting in for audiences. Disney chief executive Bob Iger himself has spoken about possible oversaturation for Marvel.

“Over the last three and a half years, the growth of the genre has stopped,” Gross wrote in a newsletter Sunday.

Get More of our proprietary news and analysis as MoneyCentral is now on WhatsApp Channels  Follow the MoneyCentral Nigeria channel on WhatsApp: Click here!