CAF Inks New Sponsorship Deal With TECNO

Chinese smartphone brand TECNO has become a sponsor of the Africa Cup of Nations after striking a deal with the Confederation of African Football (CAF).

The new deal makes TECNO Mobile the exclusive smartphone partner of the 2023 Africa Cup of Nations (AFCON) to be hosted in Ivory Coast.

In a statement, CAF president Patrice Motsepe indicated that TECNO won’t be the last major sponsor to sign up with CAF.

“There are discussions underway with several global companies that are very keen to sponsor and partner with CAF for the exciting CAF Competitions including the very popular Africa Cup of Nations (AFCON) Competitions.”

“The partnership between CAF and TECNO Mobile is significant as it brings together the Continents of Asia and Africa that account for the largest and youngest population in the world. This relationship will drive African football and CAF into a new and exciting market. TECNO Mobile has a strong footprint on the African Continent and we look forward to building a mutually beneficial partnership with them.”

The 2023 AFCON will kick off from 13 January 2024 to 11 February 2024. The official draw for the tournament will be held on October 12.

TECNO mobile general manager Jack Guo added: ‘TECNO has always been deeply committed to Africa. We look forward to a dynamic partnership that not only showcases our brand’s commitment but also underscores the value and appeal of African football to a wide range of global partners. Together with the African Football Family, we are confident that we will achieve great success and create lasting memories for football and TECNO fans around the world.”
The financial terms of the deal were not disclosed.