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Video platform YouTube unveiled a slew of new artificial intelligence-powered tools to help creators produce videos and reach a wider audience on the platform, as companies race to incorporate buzzy generative AI technology directly into their core products.
“We want to make it easier for everyone to feel like they can create, and we believe generative AI will make that possible,” Neal Mohan, YouTube’s CEO, told reporters Thursday during the company’s annual Made On YouTube product event.
“AI will enable people to push the boundaries of creative expression by making the difficult things simple,” Mohan added. He said YouTube is trying to bring “these powerful tools” to the masses.
The video platform, under the Alphabet-Google umbrella, teased a new generative AI feature dubbed Dream Screen specifically for its short-form video arm and TikTok competitor, YouTube Shorts. Dream Screen is an experimental feature that lets creators add AI-generated video or image backgrounds to their vertical videos.
To use Dream Screen, creators can type their idea for a background as a prompt and the platform will do the rest. A user, for example, could create a background that makes it look like they are in outer space or on a beach where the sand is made out of jelly beans, per demos of the tool shared on Thursday.
Dream Screen is being introduced to select creators and will be rolled out more broadly next year, the company said.
Alan Chikin Chow, 26, a content creator based in Los Angeles who recently hit 30 million subscribers on YouTube, told CNN that he is most excited about using the new AI-powered dubbing tool for his comedy videos. Chikin Chow currently boasts the title of the most-watched YouTube Shorts creator in the world.
“I think global content is the future,” Chikin Chow told CNN. “If you look at the trends of our recent generation, the things that have really impacted and moved culture are ones that are global,” he added, citing the Korean smash-hit TV series “Squid Game” as one example.
Using the AI-powered dubbing features, he said he hopes to reach audiences in new corners of the world that might not otherwise be able to engage with his content.